top of page
Beautiful cosmotology students

About Us

Hairstylist cuts young woman's hair in the barbershop

Empower Your Skills, Elevate Your Artistry at Beauty Concepts Academy

Our instructors and staff members provide personalized attention to students thanks to small classroom sizes which provide a higher Instructor to Student Ratio.

As part of the educational experience our students will be placed in salons to assist licensed hairstylists and experience real hands-on work with clients. In this setting our students will work with well known, industry leading beauty products.

Once students are finished with the Cosmetology Course they will have the opportunity to be employed by one of our salons based on their eligibility.

About The School

Why Choose Us

At Beauty Concepts Academy, we believe that beauty goes beyond the surface. That’s why we offer a well-rounded education that not only teaches the latest techniques and trends, but also emphasizes the importance of customer service, business management, and professional ethics. Our experienced instructors are passionate about the industry and committed to helping each student reach their full potential.

Our state-of-the-art facilities include a classroom and fully-equipped salons , where students can put their skills into practice on real clients. Our flexible schedules and affordable tuition make it possible for anyone to start their journey to a career in cosmetology, no matter their background or prior experience.

At BCA, we are dedicated to providing students with the support they need to succeed, both during their time at the school and after graduation. Our career services team works with graduates to help them find job opportunities and build their professional network, and our alumni network is a valuable resource for ongoing support and connection.

Our Staff Objectives

Our classes are designed to be smaller to optimize instructor to student engagement, this will provide students with more personalized attention.

Our staff are highly skilled and trained in the Beauty Industry. Instructors will share their knowledge and guide you every step of the way in order for you to have the tools and abilities to achieve your Virginia Cosmetology License and give you the skills and confidence to accomplish your goals.

You are investing in your career and your future, and our Instructors and Staff will be there to help you achieve it.

Hairdresser with the Hair Dryer in Hands Teaching Students How to do Hairstyling

Meet Our Staff

Meet Our Staff
Liens Jones

Lien Jones

Lien Jones, Academy Director and CEO of J/N Beauty Group.

Her journey in the beauty industry began in 1985 when she attended cosmetology school in Hawaii. After working as a stylist for a few years she decided to open her first salon at the age of 22. Due to her being married to a Navy sailor it has given Lien the chance to move around which has given her the opportunity to own numerous salons in the California and the Virginia Beach area. Over the course of her 37-year career, she has apprenticed and mentored numerous students to become licensed cosmetologists in the State of Virginia.  Lien’s passion to pass on her knowledge of the beauty industry and entrepreneurship to future stylists has led her to establish Beauty Concept Academy.

Sydney Napolitano

Sydney Napolitano

Sydney Napolitano, Owner and Director of Education


 Sydney has dedicated her life and 12 year career to the cosmetology industry. Her career started in 2010 where she apprenticed under Lien Jones and 2015 when she opened Stiletto Hair Studio.

Since opening her salon Sydney has apprenticed and mentored numerous stylists to successful careers.  Sydney strives to keep up with the latest trends in cosmetology by attending international beauty shows along with wide-ranging continued education. With her extensive behind the chair experience, Sydney’s goal is to spread her knowledge and passion for cosmetology to future professionals. 

Katelyn Raper

Katelyn Raper

Katelyn Raper, Administrator and Financial Advisor.

Before moving to Virginia, Katelyn started her career by studying at Aveda Institute in Florida and began working as a salon assistant. After moving her path shifted to reception and management responsibilities at our locally owned GHq in Virginia Beach for over a year and a half before joining the Beauty Concepts Academy team. Katelyn's goal is to help prospective students find their way into a career that not only sets them up for success but allows them to express their creativity and passion for others every day.

bottom of page